digital Meetings with the Spanish executive Isabel Aguilera (source: ElMundo.es )  |
| Isabel Aguilera |
Isabel Aguilera is one of the most outstanding English executive, following his steps in the direction of
General Electric, Google NH Hoteles or
Dell Computer. All this rich experience has shaped Isabel Aguilera '
the Crossroads Charlotte, keys to professional success ' (
Espasa ). Participates in the company
TwinDocs , a service for storing documents on the Internet. (Photo: Jose Ayma
).
Q &
1. I have not had time yet to poenrme with his book, I may briefly summarize what the main key to success cosneguir professional?
lot of preparation, hard work, surround yourself with a good team, use of technologies, know how to choose and be consistent with the decisions taken.
2. To reach management positions, which is valued at more than the preparation of studies, postgraduate studies, etc., or the personal worth and desire? Currently all help, and yet we must continue preparámdonos and being willing to reach the end of each day physically and mentally tired because we have to use our private creativity,
our desire and drive innovation both for our own company and when we work for others.
3. Good morning mrs. Aguilera and congratulations on your successful career. Were you able to successfully reconcile professional and personal life? Yes, I am reasonably happy. Set priorities at all times and try to do my best, knowing that perfection does not exist and that nothing is easy.
4. When writing an autobiography is arguing that it will not seek new life experiences? not know because I have not done. This is not an autobiography because it could only write one. Carlota is a fictional character has a specific career and I have tried explicitly to her or his career having to do with me. Another thing is that some views of the protagonist or other characters match what I had thought of that situation. I guess that's inevitable.
5. Hi, What do you think Isabel is the first virtue we must develop to achieve professional success? Thanks. Rafael Gijón
balance with ourselves. That is, a sufficient amount of conformism and acceptance rather than our abilities, our experience and our aspirations.
6. Good morning, Isabel. First of all, congratulate you for the impressive career that has wrought. I am an Engineer MBA degree in telecommunications and 26, with an entrepreneurial spirit. What would you give me reasons to buy your book? First, know that many of your concerns, your doubts and the situations you face in your professional life is not the first time they occur. We all have similar things happen, we pile up events, but finally found a way to make us masters of our lives and pull forward, If you are an entrepreneur you will see that there are many opportunities in the current environment and if you have venture gene, sooner or later, succumb, so better sooner than later: the English economy needs you!
7. Hi Elizabeth, congratulations on your career. What would be your main advice for a manager / manager through face to make the jump to put the maximum responsibility?. Thanks If you happen to be in a meritocratic environment let your results speak for you. Works with others to achieve and find the gaps that have your team and your superiors for your work to make the result better. If you are not in a meritocratic environment, change to!
8. I have understood that his departure from Google was not in the best terms, (correct me if I'm wrong). A teacher of mine said he was recovering better from a failure than a success, because success is not learned before. Do you agree?, Do not you think that society stigmatizes the ups and downs too professional when it is in these moments Crisis is where most are grown?. Thank you and good luck. I will read your book, you are to me a reference. if it's for reference, I'm eating with my former colleagues from time to time ... More to the point, I think you learn from all of the positive and least positive. You learn from others and the maturity of knowing oneself. But you are right that too Latinos punish the error and failure and throw to give to those who have 'too much' success. Maybe that's why we won the Anglo-Saxons in entrepreneurship and innovation capacity.
9. Good morning Ms. Aguilera: Back to send my question rephrased. If a person as you embark on a project like Twindocs qes to be paying attention. What differentiates twindocs the competition? I imagine that issuers, what are those who have already taken twindocs? Why not on your site? Twindocs is differential in its product, it is not just mass storage in the network. You file for important documents, private, confidential, safe and comfortable, on a contractual basis. It also has a different business model, users pay / very little, 99 cents per month ), very easy (with card or through your carrier) and However, through all the documents they need or want, and transmitters emit gratuitamene, authorized issuers and in turn saves the user what they want is something different, has an international (online software) and it is making the network has a place for sharing and privacy for our choice. It is open to develop applications or additional certifications, in order ... try it and see how you useful! Telefonica, Vodafone, Orange, Endesa, Gas Natural, Repsol, USP, Mutua Madrid, Pelayo, etc ..... are different levels of progress to issue documents. The company came out yesterday, give us a few days!
10. To develop a career as brilliant as yours, you must change both the company and for such short periods of time as in your case? The company for life is a worthy concept but something off-speed of modern life. In my case I had everything, experience of 5 or six years and shorter. Perhaps the coincidence of living in the technology world, where everything is even more quickly.
11. What advice to the young executive who postpone or forego motherhood to not be disadvantaged in their work and career? In general, each woman makes her own decisions, in my case I had my first child at an age that is considered very young today and it turned a good thing, because I had time to resume and not interrupting at a critical time.
12. Personally I got bored the differentiation between men and women (clarified, I'm female). Do not you?. Male executives I've met very competent and very useless, and women do, too. It is obvious that we are different, but so are the executives of Finland and Badajoz. Are not you bored differentiation is also tiresome, and always emphasizing the fact that a woman and has come a long way in your professional life?, "Crossroads Charlotte could not be that of Carlos as well? agree with you. I think we are more alike than different. It could have been Carlos, what happens is that I am novice and I thought that the style and situations would be more easily "word" if for the first time chose something closer. Now I have yet another set of situations from the perspective of a "Carlos"
13. Is your book says that the profile of a leader is to "know how to get there and leave." In your case, how many times has left its own initiative and in many, by decision of the company. Could have an example? is almost always a last or first word. You know you have to do to stay and getting away
14. Who should read his book for men or women? Everyone! specialty was the young people starting their career path in a world that always plots more difficult than the previous
15. Hi Isabel. In your case, do you think an MBA earned him a leap in your career? Charlotte, the protagonist of the book did an MBA. I did a masters in business management and marketing when he had already few years working, then later made a general management program and then some others ... but I do believe that the MBA and the recurrent need to continue training gives nuetsro leaps in knowledge and our network of contacts and experience
16. What happens when your company the pirates begin to store movies and other? Are you going to collaborate with companies and authors, or simply look the other way and thank the passivity of the English courts to piracy? Twindocs not my company, I participated a little. Twindocs is not intended to save all the photos and all videos, your goal is important and relevant information. That is, not the videos that are fun, but maybe the video of your wedding or the baptism of your child. If you ask my accounting position piracy, I'll tell you I have always thought and said that we must preserve the intellectual proiedad, otherwise kill creativity. If you ask me how, it is more difficult ... but not impossible, they must speak, must reach an agreement. If you ask me justice, I will say that passivity and slowness is not justice ...
17. Good morning, Isabel, now a funny thing happened to me, reading a local newspaper stand before me a story about TwinDocs, I love the article, and now I find that I can congratulate you and wish you the best with this great project so interesting. I'd like to ask: How do you interpret the English high youth unemployment? Do you think it can cause a brain drain? And most important, or at least to me, since I'm one of them How would you encourage young people that is currently looking for work and is with few jobs? The youth of today has many challenges ... but broad focus and perspective, also has more opportunities, more training and better luck, better luck itself, than ever. But out of the area comfort, most likely from Spain salinedo. I do not call it brain drain .... maybe a brain that works from outside creates or contributes to a patent which in turn is the tool that creates another brain in Spain somewhat later. And of course, if there are no jobs, think and believe, sets, create enterprise: it is more necessary than ever
18. Good morning Elizabeth, the feeling I get is that he has written his book for two reasons, or to fill his own ego, or to make also a good deal because after reading it, I who am Industrial Engineer, graduated in law and an MBA at my age, 42 years old and unemployed, vitaes currúculms see that even people like you is good for nothing and had to look legitimate by another way of life very beautiful but risky, what can you comment? Are we so badly wrong? How has it been possible to make a radical shift in their conception of life to write a book so great? What education or moral as we could give you? Thank you very much and q. .. honestly do not know how to answer you. H eescrito the book as an exercise more discipline and responsibility, but while I'm doing other things that are more like those "executive" I've made along demi life .... and I would do many more projects I have ups and other aspects of art and life. I think sometimes we limit ourselves. The moral that I could give you is that we do things, leaving things done ... what matters is what remains, as in the silkworm ... silk pieces are made with millions of efforts by many worms ... and the butterfly in the developing, is feílla and next to die ...
19. Good morning, I would like to know when it sells the book. Thanks. Yesterday! in the libraries should be and if not, is coming
20. How There is fiction in his book? Everything! what happens is that it is realistic fiction, it could happen to anybody qu eme that's what I proposed, aside from making it fun and easy to read.
21. But I am not employed entrepreneur, what can bring your book? That you're not alone, that things pile up and you get the feeling that "this only happens to me" or "I get it all together" and you could end, when you make decisions, are consistent and do that work , you are reasonably satisfied with yourself
22. Why people will pay for Twindocs if there is a free service from Google Docs? Thanks. People have the right to decide what to share and wants to preserve. technology network and offer multiple chances but sometimes we tend to put too many this or that, "I think it's more like" this and that. " On page Twindocs people less than a euro a month, has a contract for the receiver, filed (or will file) and preserve a safe and confidential, important documents (that have been produced by Google Docs, it has been scanned or have been sent to the repair of your car, your insurance company or the hospital where he has made a medical test.
23. Hi Elizabeth, congratulations on your career, we need success stories like you. I know you've worked hard to create teams, and in fact has created and led the company to company. What are the keys? What is something that you learn more? Is the error I bring you the most professionally? Thanks! My key to teamwork are not demand more from others than I demand of myself, to surround myself with the best (the selection is critical!) Of those who continually learn and recognize their merit and achievements, assuming the risk of error. What I learned most of my teams was to value their loyalty to share good and bad times and that there is no substitute for hard work, to what some call luck have to work. As for the error that I learned more sounds cliché, but I have left to do: not to take any risk in any situation, not to try again somewhere else, do not bring (more) different positions, do not outsource some views and criteria (sometimes positive and sometimes negative). In general what I'm most proud of is to continue to maintain frequent contact with all
24. I am in the computer industry, and have worked in companies with a large volume. The culture that exists in Spain is to deliver a working day, often working overtime without obtaining more productivity. Do not you think that the key to professional success for many of us would be to establish procedures and different working philosophy that allow us to increase productivity, more flexibility to reconcile our personal lives with the step labor and grow professionally? Thanks. Yes, I agree ... why not offer your own? sure if you have ideas that will increase the productivity of the host with pleasure!
25. The 17 major domestic companies choose to recover the model of the Culture of Effort "... for when Major corporations recover the model of "honesty, equality, clarity and non-exploitation" .. Do you really think that the model "ethical" multinational sustainable? "More for less? The more for less is not a slogan smultinacionales, we ourselves have contributed nuetsra way of life, to demand, to buy, say in this competitive environment, but we talk business, talk business and think it should If so, another thing is that the end justifies the means. The effort has to be set, honesty, fair treatment, too. But they are subjects in which, as in football, we all judge creemso coaches and happily. Indeed and even more difficult to practice every day on all occasions. I am convinced that with "effort" and if you keep trying, we will succeed.
26. In what has changed its corporate vision of the early days to today? At first we all believe in the law of cause and effect (just as the "study, then approve"), experience tells you that "life is unfair", or whatever it is, things do not always happen as the hope and there are many factors (culture, interests, cross, speed of execution, etc ...). But we keep trying, and sometimes happens and things go pretty well. Farewell
My apologies to those who have not had time to respond and thank you very much everyone for your interest in Charlotte, in Twindocs and me. A hug.
